Testimonials Tell Potential Customers Who You Are
The web is still largely an uncharted place. When new visitors arrive at your site they may know nothing about you, even if you have the products and services they want. How do you overcome this? One way is through testimonials.
Testimonials communicate the level of service, dedication and quality you offer to potential customers and clients by the voice of your established satisfied customer base. Let’s put this in a relatable context:
Which company would you buy from?
| Company A
Shop with us, we have great service. |
Company B
Hello sir. I am not happy, I am ECSTATIC!! Thank you so much. My collectible coin arrived today and I couldn’t believe how awesome it was. I took it right over to my mother. She loved it! It was the perfect gift. Her birthday is in November but I couldn’t wait that long! You made our day. Thank you also for the extra gift you included in the order … that I kept for ME! Your service was just great and you communicated every step of the process. Jane Customer |
Based on the testimonials alone, I would buy from Company B. Company A says they provide great service, but look at what Company B’s testimonial communicates:
- When I order something, I will get it.
- They have quality products.
- Their products make good gifts.
- I might get a bonus product with my order.
- They communicate with their customers.
When dealing with a business online that I’ve never met face to face, never talked with over the phone, and never ordered from, suddenly I’m more at ease with buying from them because their current customers have had positive experiences. Granted testimonials are not the only step in the process of securing a new visitor’s confidence, but they are another tool you can use make your site seem less like a stranger in their wild web frontier.
More on using testimonials
- Example used from our client www.blackmountaincoins.com
- See our site for our web site services.
- For help gathering testimonials and adding them to your site, contact us today.