Where Are Your Customers Coming From?
Are your marketing efforts paying off? How do you know? Are you reaching customers from a magazine ad, word of mouth, or your web site? We suggest clients ask “How did you find us?” when a customer calls them. Understandably, this can be hard to remember along with other daily tasks.
Solution? Get a toll free number specifically for use on your web site.
Using a toll free number will allow you each month to have a record of how many customers found you through your web site. You could repeat this process by having a toll free number for a magazine ad you run or a tv spot you buy.
By knowing where your customers are coming from, you can then cut out advertising that doesn’t perform and invest more into avenues that produce results.